Copywriting

Help Act Now Bay Area express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Act Now Bay Area
Corte Madera, CA, USA
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Act Now Bay Area
Corte Madera, CA, USA

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Posted February 24th

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Project details

What we need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional details

We need a concise language for our website & to share with funders & partners.

I'm the ED of a climate solutions NGO in the San Francisco Bay Area. We're on a 60-day sprint to launch a major campaign event that involves students & partners throughout the region, coinciding w/ Earth Day on 4/22. Our website is being rewritten, but here's the gist: www.DrawdownBayArea.org.

The ideal partner for this project lives in the SF Bay Area, is familiar with climate/environmental messaging.

What we have in place
  • We currently have loads of content, slide decks, draft 8 pager, website, which should make it easy for you to get started. We also have extensive data and information (too much)., and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to We're in "start-up" mode, unpaid & are just starting a fundraising effort. We're in a 60 day sprint to launch publicly, w/ an event on Earth Day. Our goals are multi-year & require sustained $$.

Collaborative Partnerships & Funding are critical to sustained impact for the organization. Precision in telling our story is needed.

DRAWDOWN Bay Area focuses on the transition from fossil fuels to 100% renewable energy. Our "theory of change" engages community, business & government sectors via a broad campaign to encourage a significant % of community members & sectors to take bold climate actions, from personal actions to major policy changes.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

Act Now Bay Area
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Our mission

Act Now Bay Area promotes and supports the implementation of regional solutions to the global climate challenge.

Act Now Bay Area connects Business, Community, and Government in the nine Bay Area counties to existing climate solutions, best practices, and policy frameworks to dramatically reduce our reliance on fossil fuels and achieve ambitious 2030 climate goals in transportation, energy, and building sectors.

We see a future where concerted citizen action, strategic business leadership, and proactive government engagement have achieved the essential 2030 climate goals that will help reverse global warming and that, collaboratively, the San Francisco Bay Area has made a world of difference for future generations.

What we do

Act Now Bay Area is leading the Regional 2030 Climate Challenge.

Act Now Bay Area is the "one-stop-shop" that helps answer everyone's question: "I'm just one person - what can I possibly do that will make a difference? I don't even know where to start!"

Climate disruption impacts all aspects of our society - health, disadvantaged communities, the economy - the list is long. This is the last decade to implement solutions that can slow global warming - but those solutions need to be implemented at speed and scale, and we believe that everyone has a part to play.

Testimonials

Eric is a thoughtful and collaborative contributor, who asks deeper questions to get at the heart of an issue, a vision, and a strategy. I really enjoyed his perspective and input. It was a pleasure.
Leslie A.
Leslie A.

Executive Director

Copywriting Project

(No testimonial has been submitted by Eric)