Logo Design

Help Act Now Bay Area elevate their visual identity with a new or refreshed logo.
Act Now Bay Area
Corte Madera, CA, USA
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Act Now Bay Area
Corte Madera, CA, USA

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Posted May 4th

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Project details

What we need
  • High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
Additional details

I'm the ED of a climate solutions NGO in the San Francisco Bay Area. Our website is being redesigned, but here's the gist: www.DrawdownBayArea.org.

We have a tight comp that needs to be finished, so this is less of a design effort & more refining of the comps.
As a start-up, we've been moving forward fast and are ready to make sure that we have a "look" that we can grow with, and that is adaptable to numerous applications, as well as other regions.

What we have in place
  • We currently have 2 draft logos & content that can help tell the visual story, which should make it easy for you to get started. We also have website, FB, lots of data, collateral, etc., and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to We're in "start-up" mode, unpaid & are just starting a fundraising effort. We're in a sprint to launch publicly & our logo & "look" need to be consistent across platforms.

DRAWDOWN Bay Area focuses on the transition from fossil fuels to 100% renewable energy. Our "theory of change" engages community, business & government sectors via a broad campaign to encourage a significant % of community members & sectors to take bold climate actions, from personal actions to major policy changes.
Our branding needs to be "mainstream", convey partnerships, collaboration, and environmental action without being doom & gloom.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept
  • Professional creates up to 6 thumbnail sketches of rough ideas for client to review
2
Milestone 2: Logo Design
  • Volunteer Manager selects 3 of the design options and provides feedback
  • Professional takes sketches and creates up to 3 digital drafts for the logo design based on feedback, and shares with the Volunteer Manager for more feedback
  • Volunteer Manager selects 1 of the design options and provides feedback
3
Milestone 3: Final Design and Handoff
  • Based on feedback, professional creates the final logo design, and iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
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About the org

Act Now Bay Area
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Our mission

Act Now Bay Area promotes and supports the implementation of regional solutions to the global climate challenge.

Act Now Bay Area connects Business, Community, and Government in the nine Bay Area counties to existing climate solutions, best practices, and policy frameworks to dramatically reduce our reliance on fossil fuels and achieve ambitious 2030 climate goals in transportation, energy, and building sectors.

We see a future where concerted citizen action, strategic business leadership, and proactive government engagement have achieved the essential 2030 climate goals that will help reverse global warming and that, collaboratively, the San Francisco Bay Area has made a world of difference for future generations.

What we do

Act Now Bay Area is leading the Regional 2030 Climate Challenge.

Act Now Bay Area is the "one-stop-shop" that helps answer everyone's question: "I'm just one person - what can I possibly do that will make a difference? I don't even know where to start!"

Climate disruption impacts all aspects of our society - health, disadvantaged communities, the economy - the list is long. This is the last decade to implement solutions that can slow global warming - but those solutions need to be implemented at speed and scale, and we believe that everyone has a part to play.

Testimonials

Ken has been such a pleasure to work with, thoroughly professional, responsive, and creative. He joined the team and jumped right in, quickly offering highly developed concepts that were clearly well-researched and thought through. A gem to work with!
Leslie A.
Leslie A.

Executive Director

Logo Design Project

(No testimonial has been submitted by Kenneth)