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Marketing Channel Plan

Help Tax-Aid by determining how to reach the Organization's target audience(s) through the best marketing channel(s) for their needs.
Tax-Aid
San Francisco, CA, USA
Tax-Aid
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Tax-Aid
San Francisco, CA, USA

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Cause
Human services
Skills
Digital marketing Marketing

Posted April 20th

Marketing Channel Plan

Project details

What we need
  • Summary of best channel(s) for Organization's needs and recommendations for implementation and prioritization
  • A detailed plan for one channel that summarizes best practices, ideas for possible content, and tips on how to measure success
  • Note: This project does not include content creation or account set up
What we have in place
  • We need some help organizing our youtube content . We have two separate channels set up.for different audiences (volunteers, donors and clients). If you are a youtube expert we could use our help organizing all this so we can feel proud about sharing our good work with the world.
How this will help
This project will save us $1,500 , allowing us to help more people with low income

Raising awareness about our work helps us reach more volunteers, donors and help more people with low income.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines current marketing and social media activities and shares existing marketing materials with Professional, if applicable
  • Volunteer Manager and Professional discuss goals, target audience(s), and existing resources
  • Volunteer Manager and Professional outline timeline for project
1
Milestone 1: Draft Plan
  • Professional drafts plan, including best practices for specific channel(s), content recommendations, and success metrics
  • Volunteer Manager provides feedback on draft
2
Milestone 2: Final Plan
  • Professional incorporates Volunteer Manager’s feedback
  • Professional delivers final draft of plan
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About the org

Tax-Aid
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Causes
Human services Community & economic development
Posted by
Jill S
Jill S.

Executive Director

Our mission

Through skilled volunteers, Tax-Aid provides year-round free tax services to strengthen our San Francisco Bay Area community.