Back to all projects

Marketing Strategy Consultation

Help Cape Coral Community Foundation brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Cape Coral Community Foundation
Cape Coral, FL, USA
Cape Coral Community Foundation
Unfollow
Log in to follow
Cape Coral Community Foundation
Cape Coral, FL, USA

0

Live Projects

10

Matched Projects
3 Followers
Cause
Philanthropy & capacity building
Skills
Marketing

Posted July 21st

Share this project:
Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

Our nonprofit organization is 50 years old. We are exploring changing our name to go through a rebranding process to capture a wider audience; moving from a local to a regional focus. Would love to get perspective from the best branding, marketing and repositioning expert on Catch-A-Fire.

What we have in place
  • We currently have an engaged board of directors who support the staff, which should make it easy for you to get started. We also have stakeholders who are willing to participate in focus groups, and the ability to provide any other information you need.
How this will help
This project will save us $2,178 , allowing us to put more dollars into updating our website and any necessary collateral materials.

We are stuck between catering to our existing geographical base of clients and the desire to reach out beyond our local city to find greater support for our vision and mission.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
Show more

About the org

Cape Coral Community Foundation
Unfollow
Causes
Philanthropy & capacity building Human services Youth development
Posted by
Michael C
Michael C.

CEO

Our mission

As stewards, we stimulate philanthropy that enriches our community and region's quality of life, through lasting and meaningful giving.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Michael)
The team were a pleasure to work with! I wish them the best of luck and believe in their cause.
angela s.
angela s.

Volunteer