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Marketing Strategy Consultation

Help Systems Thinking Marin brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Systems Thinking Marin
San Rafael, CA, USA
Systems Thinking Marin
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Systems Thinking Marin
San Rafael, CA, USA

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Cause
Community & economic development
Skills
Marketing

Posted August 27th

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Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

My mission is to "raise awareness about, and adoption of, systems thinking in Marin County, in all sectors." I have done this mostly through individual and group conversations. I hope to take better advantage of available outlets to expand the messaging reach, specifically via Facebook "boosts." I have a website and Facebook page. (I also have a YouTube channel, and as of recently, a monthly newsletter, so it would make sense to tie in.)

What we have in place
  • We currently have a Facebook page and a verified account, which should make it easy for you to get started. We also have a website, a mission and objectives, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to pay our employees and dedicate more funding toward a part-time support person.

The goal of this organization is to promote systems thinking to our local county. I want everyone in Marin County to have at least heard the term "systems thinking," if not yet understand the value. I'm focusing on Facebook as the most accessible, obvious outlet. But creative ideas are welcome.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Systems Thinking Marin
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Causes
Community & economic development Civil rights Human services
Posted by
Felicia C
Felicia C.

Director

Our mission

To raise awareness about, and adoption of, systems thinking in Marin County, in all sectors. The current project is a systems thinking approach to local adoption and adaptation of the United Nations Sustainable Development Goals of 2030.

Testimonials

Read the Impact Story
Hari provided me and my project with a helpful mix of thoughtful care and insightful marketing expertise.
Felicia C.
Felicia C.

Director

Marketing Strategy Consultation Project

(No testimonial has been submitted by Hari)