Google Ads Campaign Support

Help Meals on Wheels San Francisco create a new or improve an existing campaign within their Google Ads account.
Meals on Wheels San Francisco
San Francisco, CA, USA
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Meals on Wheels San Francisco
San Francisco, CA, USA

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Posted January 20th

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Project Details

What We Need
  • Set up of new campaigns within existing Google Ads account, or optimization of existing campaigns for broader reach and more efficient cost per click
  • Note: This does not include account set up
Additional Details

We need assistance in reviewing existing campaigns setup in 2019 -- adjusting those for the best optimal performance, deleting others not relevant, updating keywords, and creating new campaigns.

What We Have In Place
  • We currently have two staff available to assist with this project, which should make it easy for you to get started. We also have an established Google Adwords program, and the ability to provide any other information you need.
How This Will Help
This project will save us $1,792 , allowing us to free up our internal marketing resources to focus on brand visibility while continuing to advance conversions. The monetary value of this is equivalent to providing 300 meals to home-bound seniors.

Since the launch of our Adwords program in 2019, it has been an important marketing tool that is driving traffic to our key landing pages. Now, in year three, we find some campaigns are not performing and or need to be updated, keywords chosen may not be relevant, and/or missing, and links are missing resulting in error messages during searches.

Project Plan

P
Prep: Confirm Budget, Goals, and Process
  • Discuss target audience, messaging, and desired conversion goals
  • Agree upon monthly spend and max CPC for campaigns
  • Set Professional up to access Google Ads account (for maximum security, we recommend that volunteers are set up with “Read Only” account access)
1
Milestone 1: Keyword Research and Optimization
  • Professional evaluates effectiveness of any existing keywords, and recommends any changes
  • Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for new keywords
2
Milestone 2: Campaign Set Up and Optimization
  • For new campaigns, Professional writes copy and suggests extensions
  • For existing campaigns, Professional suggests changes to copy and ad delivery to improve reach and click-through rate
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About The Org

Meals on Wheels San Francisco
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Posted by
Jim O.

Director of Marketing and Communications

Our Mission

Meals on Wheels San Francisco provides a network of services that allow seniors to live in their homes with dignity and independence as long as possible.

What We Do

Meals on Wheels San Francisco (MOWSF) provides nutritious meals and daily safety checks to homebound seniors and adults with disabilities in San Francisco. In 2021, we delivered more than 2.1 million meals to 5,226 seniors and adults with disabilities. Along with the daily visit, MOWSF provides many other support services which include:
Social Work support, Nutritional Counseling, Support items - microwaves, small refrigerators, household safety items, etc., Volunteer support through a Friendly Visitor Program, Grocery Shopping, Adopt-a-Building, and Home-Delivered Groceries.
These services are meant to keep a person in their home as they age with dignity and without isolation.